Showing posts with label etsy business. Show all posts
Showing posts with label etsy business. Show all posts

Wednesday, May 15, 2013

Featured Artist - Andrea Mitchell, AlyxAndreaDesign

I'm so pleased to introduce you to Andrea Mitchell, of AlyxAndreaDesign. Her jewelry is so intuitive, it leaves you thinking "why didn't I think of that?", yet deep inside you know you could not create a similar design if you tried. Enjoy!



I live in a small town in southern WI and work full-time at a homeless shelter in Madison.  I have always enjoyed crafts but it was difficult for me to find time while raising my daughter and working two jobs which is generally necessary when a person works in social services.  Now that my daughter is 12 I was looking for a way for us to spend more time together so we started playing around with different crafts.  We found making jewelry with beads and ribbon was a lot of fun and allowed us to really experiment with a wide variety of beads, colors and designs.  We quickly had more necklaces than we could ever have use for so we thought we may be able to try and sell them.  I had heard of Etsy and decided to give it a try.  I opened my Etsy store in October 2012 and realized there was a lot I needed to learn and it was not easy.  I’ve had a lot of help from the Promotional Frenzy Team on Etsy and I am very slowly starting to get the hang of on-line selling and promoting.


Polka Dot Ribbon and Bead Necklace
I’m not really sure where my creativity comes from.  I generally start by staring blankly at my supplies.  I pick up different beads, ribbons and pendants and put them back and pick up different ones until an idea strikes me.    


After my daughter and I started making a few necklaces I thought I might try to sell some online because there was no need for us to have so much jewelry just for ourselves.  The shop name comes from our names: Alyx (daughter) + Andrea (mom) + love for making beautiful jewelry = AlyxAndrea Design. My husband happens to be a multi-media designer so he designed my logo and banner.


Heart Pendant Necklace
I had also reached out to a local business that was just starting out called Art Market in Edgerton WI (www.facebook.com/pages/Art-Market-Edgerton) and the owner agreed to sell my jewelry for an incredibly low consignment rate.


My original design was inspired by a tutorial on Pinterest which used one type of bead and one ribbon that were woven in a very simple design. The closest thing in my shop is this necklace, except imagine it with just the grey pearls and not the purple tear drops. 


Glass Pearl Beaded Necklace
I took this idea and ran with it.  I use many different kinds of beads and mix and match them to come up with different designs.  I have experimented with different ways of using the ribbon and I very quickly moved past the simple one bead one ribbon design I saw on Pinterest. 


Tri-Colored Leaf Pendant Necklace

I often search Etsy and other on-line retailers and I can honestly say I have never come across anyone who makes jewelry quite like I do. 

Very shortly after I started out, I was posting pictures and links to all of my jewelry on Facebook and I was so excited to show it off.  A colleague of mine sent me a message telling me how awful my jewelry was and that it should be on Regretsy.  I cried and cried then made this necklace.  I wore it the next day and held my head high because I thought it was gorgeous. 


Pink and Turquoise Bead and Ribbon Necklace
Like everyone else in the creative world I still doubt myself on occasion but at the end of the day I’m really proud of myself and my creations. 

I am very open to custom orders and will do my best to work with people to create a piece based on their desired colors, designs etc. I am willing to also go outside my current product line.  The few hairbands I have were actually inspired by a custom order for a hairband when there was not yet one listed in my shop.   My tag-line is “Every Design One of a Kind” but I am willing to create multiples of one design to be used for bridal parties or any other reason someone may wish to have matching jewelry.


Beaded Ribbon Collar Necklace
All of the ready made, one-of-a-kind pieces available on Etsy ship within 1-2 business days but I do not have a set policy for custom orders.  Based on conversations with the customer I would need to find out if I need to purchase additional supplies to make the order but I can typically make something and have it ready to ship within 2-3 business days.  I promptly respond to all correspondence so that I can make sure that products are ready to be shipped quickly and to the customer’s satisfaction.

Outside of Etsy, I have worked in social services for 15 years and currently work Full-time as a Case Manager for a homeless shelter serving single women.  I also facilitate cognitive intervention groups as a contractor for the WI Department of Corrections.  Making jewelry has been a great way for me to relax and take my mind off of these very stressful positions.


Paper Beaded Necklace
Andrea has offered the following special to our readers:

Please use coupon code “DLBLOG” to receive 15% your purchase.  Offer expires on 7/31/13.

Andrea can also be found here:

Art Market
4 E. Fulton St
Edgerton WI 53534

www.facebook.com/HandmadeJewelryByAlyxAndreaDesign


Click here!




Sunday, April 28, 2013

Etsy shop review, Yael Berger and The Joy of Color

Every other Sunday I like to feature an artist from Etsy and his/her shop. Today I'm pleased to introduce you to Yael Berger of The Joy of Color.  Please take a few minutes to learn more about her and her beautiful work! 




My Name is Yael Berger I live in Givataim, small town near Tel Aviv. My greatest passion is for color and Pattern. This is the origin of my Etsy shop name: TheJoyofColor. My favorite medium is watercolor and I also enjoy painting with Acrylic on paper or Canvas. Natures, every day objects and folk art inspire me and make me happy. My all time favorite and inspiring artist is Henri Matisse. As a minimalist at heart I try to keep the shapes as simple as possible and let the color talk. I hope my optimism, and the joy I feel when creating is reflected in my paintings.

Tulip Field

I really love the deer watercolor.  Till 2 years ago I painted mostly floral, landscapes and fruits this was one of my first attempts to paint an animal and I was happy to discover. It became one of the favorite prints in my shop.

Deer Art Print
I am a textile designer (BA Shenkar College). I worked in the fashion and home textile industry for more then 20 years. I had my own design studio and sold funky printed T's. Then I worked (16 years) for a leading company of socks and underwear called Delta Galil LTD, as a senior sock designer and stylist. It was and interesting and challenging job as I designed for mass, mid market and for brands like Nike, Hugo Boss, Mexx.... I traveled a lot to Europe and the USA, met some very nice people, got a lot of experience in design, styling, marketing...
Succulents in Black Planter
In 2007 I made a big change in my life I quit my day job as a Textile designer for a major textile company in Israel, in pursue of more artistic and relaxed path. Now days I combine painting and running my Etsy shop with design projects for few Israeli companies. I design mainly prints for a wide range of products, from socks to schoolbags, housewares and more. I like that I can combine my love to design and the artistic path, in more relaxed ways than in did in the past. 

Koi Pond

I hope my optimism, and the joy I feel when creating is reflected in my paintings and Prints.. Natures, every day objects and folk art inspire me and make me happy . As a minimalist at heart I try to keep the shapes as simple as possible and let the color speak. I do hope that my work will bring you joy and happiness.

A Stack of Bowls


Follow Yael and her work here:


Are you an Etsy shop owner and interested in being featured? Do you write fabulous content and would you like to write a guest article? Email me so I can send you my sample interview questions and blog guidelines!

Wednesday, April 24, 2013

Your Blog: Connecting Your Marketing Content

Like most bloggers, I work to find ideas for content. Like most bloggers, I work to find ways to bring additional readers to my blog. And like most business owners, I work to find ways to connect all my marketing content.

So I had a V-8 moment last week when I came across an idea on how to combine all three.

Add your electronic newsletters to your blog.

Like I said - a V-8 moment.  You know, the way you slap yourself on the forehead when you realize the obvious is right in front of you.

Last fall I wrote a series of posts about how to develop your newsletter content, how to create your electronic newsletter, and how to market your newsletter and yourself. I truly don't know why it did not occur to me to add my newsletter to my blog.

I wish I could find the article I had read which gave me the idea. Prior to writing this post, I spent an hour looking in the usual places where I store similar gems I find. But alas, it's nowhere to be found. So, without that article as my resource, I'll give you a few reasons why I think adding your newsletter to your blog is such a great idea:

  • Most newsletters are written with customer-friendly content. Most blogs (this one included) struggle with writing content that is customer-specific. Adding your newsletters to your blog enables your customers to search your "archives" in an easier format to learn more about your and your product. 
  • As your customers spend more time "in" your blog, the more they learn about your.  Think about it - your newsletter represents how your product and your brand have evolved. The more your customers learn about you, the more making a purchase from you is a personal decision, rather than a business decision.
  • Past newsletters give your customers a glimpse into your future. For example, I have featured Strawberry scents as the Fragrance of the Month for the past two years in June. What are the odds I'll over it again this year? This can help your customers plan their future purchases.
  • Your newsletters and your blogs can support each other, driving content from one to the other. In addition to linking your products in your newsletter back to your shop, your newsletter can link to your blog for more information. Again, try to keep your customers' attention as long as possible.
  • Adding newsletters together with the appropriate tags can help optimize your search engine results. Aren't we always looking for ways to do that?
So, in the spirit of transparency, click here to view my April newsletter! Seriously, you'll soon see my blog updated with a link to all my past electronic newsletters. I challenge you to do the same!

Happy sales!

Dorene

P.S. - I'll add the link to the article I read with more information....just as soon as I find it!

Sunday, April 21, 2013

Treasury Sunday - April 21, 2013

Every other Sunday I like to show my appreciation to the curators who have featured my products in their treasuries. These collections are so important as they help to market our products to an audience we might otherwise not be able to reach.

Please shop these wonderful products and support small business!


'Strawberry Smoothie' by SeaPinks



Strawberry Souffle' Marb...
$10

Girls Ruffle front dress - t...
$38

Thai parasol white and gold ...
$30

Pink Tinted Lip Balm - Sheer...
$8

elongated cream stamens with...
$4.5

Felted Slippers - hand knitt...
$55

Bucket - Cream Layered Scall...
$45

Strawberries & Creme 12 oz. ...
$17.25

1970s Pendleton Suit // Vint...
$228

Cream Birdhouse lamp
$65

Ice Cream Sign Photography p...
$25

Wool Felt Needle Book // Str...
$26

observe...28/50...an 8 x 10 ...
$20

Decorative Throw Pillow crea...
$160

Porcelain Cream and Sugar Se...
$22

strawberries
$22



'Frogs making me GREEN! National Frog Month' by PaganCellarJewelry



Granny Square Slippers Wome...
$15

Buy 2 get 1 FREE - Kiss the ...
$4.95

Tropical flower printable ph...
$10

EXPLODING Frog Soaps by Howa...
$9.95

New Vintage Retro Full Green...
$3.99

Lime Green Howlite Gemstone ...
$7.95

CROCHET PATTERN - Flip the A...
$5.2

Guitar Pick Cuff Links, Musi...
$10

Eucalyptus tea light 6 pack
$6.5

GORGEOUS BRONZE FROG Figurin...
$149

Green Aventurine Silver and ...
$27

The Princess and the Frog
$350

Dog Hat - Frog Hat
$26

happy frog
$5.75

Ear Cuff Silver FROG GLOW in...
$15.95

Happy Frog Feltie, Hair Bow ...
$3.2



'April 20 SNS ' by heatherjean2



Miniature Bird Olive Green ...
$14

Hand Warmers OLIVE & GREY Ha...
$12

Spring Fashion Sale Vintage ...
$7.64

Green Mosaic Natural Stone R...
$6.85

The Rose Garden (Photo Print...
$12

Natural Shampoo Bar with Joj...
$5.5

Crocheted Rug, Mat or Runner...
$20

Guitar Pick Cuff Links, Musi...
$10

Honeysuckle fragrance tarts,...
$5.5

Pretty Camera Strap - Green ...
$26

Yellow Chalcedony and Antiqu...
$18

Greenbay Mens Slouchy Beanie...
$25

Tourmaline Bar Necklace - Go...
$66

Pineapple printable photo 8x...
$10

37 Inch Glass Hand Beaded Ch...
$10.75

YELLOW CHEVRON Switchplate L...
$10



'Let's Hear it for the Team!' by ariella42



Abstract Fiji Beach painting...
$49

painted picture frames, open...
$34

Small Blue Modern Cameo neck...
$120

Double Bed Quilt ,Sampler Bl...
$300

Ring Bowl, Glass Dish, Midni...
$29

Teal Arrow Earrings. Join Hu...
$26

SALE 10% OFF Vintage Cobalt ...
$27.9

Fused Glass Wine Stopper Gra...
$23

Craft Room Button Decor 8x10...
$72

Blue Bumble Bee Ring LIMITED...
$32

Peacock Scrapbook Album -C...
$125

Cornflower Blue Basket - Fab...
$39

Blueberry Muffin 12 oz. cand...
$17.5

Gemstone Geometry...Labrador...
$28

Handmade Gold and Deep Blue ...
$15

Cobalt Blue Lapis Bracelet -...
$85



'Lily of the Valley' by mafins



Paris Gift Tags, Shabby Chic...
$6

Writing Down Recipes While W...
$2.5

Kinneally - Lily of the Vall...
$60

Lily of the Valley Boutonnie...
$13

LILY Of The VALLEY FLOWER Je...
$8.95

1940's Occupied Japan Pi...
$28.5

Lily of the Valley Cards ///...
$12

Lily of the Valley - Sprayab...
$6.95

Lily of the Valley hair comb
$48

Soap - Lily of the Valley Ha...
$5

Lily of the Valley Solid Per...
$8

Lily of the Valley BUTTON ha...
$12

Lily of the Valley votives
$10.99

Lily of the Valley - Solid P...
$5

Lily of the Valley Body Loti...
$8.75

Lily of the Valley Loofah Al...
$5

Treasury tool supported by the dog house

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