How do you get started with a newsletter? Technologically speaking?
I recommend you choose your medium. If you are comfortable in an online environment, find an online service such as Mailchimp to begin this important marketing tool. Choose a template you feel you can work with and write three to four articles. This is not a lot!!!! If you write with passion about your product, three to four articles will fly off your fingertips so quickly! Etsy has recently introduced Craftmonkey, an app that interfaces your Etsy shop with Mailchimp. Your well written listings will be pre-populated into a Mailchimp newsletter format, saving you time an effort with your first foray into online newsletters!
How do you sign up people? If you have a long list of customers, how do convert that to a newsletter mailing list? We had thought to post something on our Facebook page, but...not sure that would work.
- Each month, send a "thank you" email to those who have made a purchase, asking them to subscribe. Here is a link to mine, which offers a discount toward a future purchase as well as verifying my respect for spam laws.
- Add subscription links to your blog, your Facebook page, and tweet about your upcoming newsletter. I use blogspot for my blog, and instruction for adding a widget are here. For instructions on integrating Mailchimp subscriptions with your Facebook page, click here.