Let's just say the show was not a stellar success. Not from my part or for lack of trying, but there were no customers. Well, extremely slim pickings. So, Lesson #1:
Research the show.
I thought I asked all the right questions: if it's a first year show, how are you promoting this and what's your following? who are the confirmed vendors? And I thought I had enough information and I was ready. But, Lesson #2 is:
|That's me behind the table in the back,|
and my son trying to tape the
tablecloth to the table.
Don't sell yourself short.
I probably could have counted the number of shoppers on the fingers of two hands and not worried about using my toes. But I noticed that I had more sales than then vendors around me...quite possibly, more than the combined sales from the vendors around me. Those who browsed my booth, browsed. But those who shopped my booth, purchased. If someone browsed and moved on, fine. Not everyone is a "candle person," so why should I try to develop a sale? But if someone starting shopping my booth, it was easy to develop conversation about my product and covert the shopper into a buyer.
|An old cabinet added visual|
interest and display options.
For someone who spends most of her time in operations (yawn), it was enjoyable to relate to people. Asking about their likes, talking about the features and benefits of my products...not really "selling", but putting smiles on peoples' faces. Candles are a luxury item that make us enjoy our surroundings. And I truly enjoyed helping people find a piece of happiness. But alas, Lesson #4 is:
I thought I was pacing myself. Granted, I still had the pre-event late night push to label and to pack everything, but what I didn't count on was how much time the show would consume me after the event. Rearranging my inventory. The time it took away from my monthly activities such as fragrance of the month publicity and shop distribution, first week of the month Etsy work, newsletter, and so on. Being extremely tired. For a longer period of time than I anticipated. But the best lesson of all, Lesson #5:
|Not the final set up, my goal|
was to create an "atmosphere"
with the wine bottle and glasses.
I welcome your comments and wisdom. Thank you so much for your comments and thoughts!