Sunday, January 27, 2013

Treasury Sunday, January 27th

Every other Sunday I like to give thanks to a few of the awesome curators who have included my products in shopping collections, termed "treasuries", in the Etsy marketplace. Please take some time to shop these terrific finds and to view these other Etsy shops!

















Wednesday, January 23, 2013

Selling Wholesale - Information Management

As my Etsy sales continued to grow and as I began to participate in craft shows, I knew I needed a better method to track my inventory. Particularly before and after craft shows, it seems I was always writing my inventory on a note pad then transferring the information to an Excel spreadsheet, let alone it seemed I had no way to track my product in consignment. As before my wholesale accounts began to place orders, I realized my inventory conundrum was going to be even bigger as my sales grew.

I began looking for an inventory management system, not quite knowing what I was looking for. In my "day" job, I manage a database for a non-profit organization, so I had some idea of the interaction and capability I needed. At that time, there was only one inventory management system that was fully integrated with Etsy, and it just so happened to be offering free access to its basic usage.

The system I chose is Stitchlabs. Please know, this post is not a paid endorsement, and since I began using Stitchlabs, other inventory management systems are now available to sync with Etsy. The thoughts I share with you here are based upon my experience, and items you need to consider before committing yourself to any system.


  • Contacts - Before adding my contacts to a database, I was managing my contacts through rogue spreadsheets: one for wholesale account, one for local customers, one for Etsy customers which I downloaded.
  • Inventory Management - Stitchlabs has the capability to track how many units are complete, how many are in production, and how many have been sold. As orders began to increase in quantity, I had no way to manage how many units of 12 oz candles were needed or how many different products of one fragrance were needed.
  • Order tracking - Etsy is good for simple counting of number of sales. But I had nothing to integrate my local customers let alone my wholesale sales into one information system.
  • Expenses - Sigh. My business is still operating on a cash accounting basis (sometimes simple cash flow basis) and aside from basic checkbook accounting, I had no method to track profit and loss or cost of goods sold (an important factor which is extremely important as your business grows).
  • Reporting - I had none. No way to track my best customer, no way to track my best sales. I knew from my general observation that tea lights are my best selling product, but it caught me by complete surprise that Lavender was my best selling fragrance.
  • Integration - Direct import of Etsy sales is a huge benefit! Additionally, I want a system to which my sales reps can log in to place an order, eliminating the need for them to scan an order, especially one that may include credit card payment information (a huge compliance issue in my book!).
My intent is to explore each topic on my weekly Wednesday blog posts. If you have a question or problem that you are trying to solve in your backend office that you feel can be answered in this series, please write it in your comments. Your questions really make it so much easier to look at each topic through another person's lens.

Until next week,

Happy sales!

Dorene




Sunday, January 20, 2013

Etsy shop review - Inogitna of The Pixel Files

Every other week I like to introduce to you a creative artist from Etsy and his/her shop. Today I'm pleased to introduce to you Inogitna of The Pixel Files:




My name is Antigoni Chryssanthopoulou, aka Inogitna. I was born in Athens and graduated from VAKALO School of Art and Design. I collaborate with various Advertising and Publishing firms, and at the same time, I undertake a great amount of personal projects as a Freelance Graphic Designer - Visual Artist. 


Alice in Wonderland 
I love to create innovative and crucial concepts, I have a passion with photography and illustration, especially digital collages.



Summer is Gone




In my etsy store, you can find photography and illustration prints, digital collage sheets, graphic design (I can design your personal etsy logo and banner), and many more in the future!


Space Invaders


Inspiration is everywhere! Life is full of surprises and images. I am very much inspired by nature, but also the city fascinates – even its decadence!


Lost Mirror


I love traveling, music, books, vintage stuff, and people. I like making new acquaintances and having friends. Finally, my greatest inspiration is humor, but at the same time I’m very attracted to the “dark” and mysterious!


Liquid Sky

For my favorites, I would like to refer to some digital images I created recently. They are inspired by the "financial" crisis and its impact on the Greek "reality." Primarily on labor relations - contracts, and the "fall" of the Greek public services myth. Things change fast in Greece, it is difficult to overcome the feeling of misery sometimes, creativity is a great medicine!

Neither Scared nor Blessed

Outside of etsy, I love to Design, take photographs, listen to music, watch films, read, walk, think, dream, learn new things, taste new recipes, see my friends, travel - whenever I can.

You can contact me through my facebook page:
www.facebook.com/inogitna

and my portfolio:
www.behance.net/inogitna

my etsy shop
http://www.etsy.com/shop/ThePixelFiles


Thank you very much for featuring my shop!  :)
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