Saturday, June 8, 2013

Strawberries are in Season!

Every June I try to find a new product to introduce to you as the fragrance of the month, but I just can't seem to stay away from Strawberry!

So, in the spirit of my annual tradition, I have three Strawberry scents for you to choose from this month:

Strawberry, in and of itself, is a thrill of its own. Sweet, juicy, and fragrant, you will think these small berry fruits are being stirred into a sugar syrup in your own kitchen. Bring on the shortcake, the cheesecake, or the ice will not be disappointed with the fragrance of this candle.
Strawberries & Creme interlude jar candle

Strawberries & Creme is a custom blend I also introduced last summer.  Providing a lighter, richer dose of strawberry, this fragrance adds a healthy dose of vanilla. What comes to mind to me is sliced strawberries on a bed of freshly whipped creme fraiche, ok, maybe yogurt if you're being healthy. 

Strawberry Jasmine interlude candle

Strawberry Jasmine is a new fragrance for 2012.  While inspired by this list of trendy fragrances for 2012, testing proved it to be fruity, floral and feminine, and an eastern flair to an early summer blend. The strawberry is fresh, sweet, and citrus, providing a rich undertone base, and jasmine adds top floral notes, creating a slightly exotic Asian blend.

All strawberry fragrances are 15% off throughout the month of June, and are available in home fragrances of candles, room &linen sprays, and diffuser oils, as well as bath & body fragrances of lotions, body wash, and body sprays. For a complete listing of available products, please visit my Etsy shop here

Want more strawberries? Check out my Pinterest board for recipes, crafts and more!

Wednesday, June 5, 2013

5 Steps to Posting Treasuries on Your Blog

In last week's post Blogging for Growth, I addressed some strategies I used recently to redesign my blog. Thank you for your comments and feedback!

Today, I want to share with you a "secret" strategy I use to create content while increasing traffic to my blog: Treasuries!!!

Many of my followers are owners of shops on Etsy, so you are aware of the benefits treasuries bring to your products. These pretty collections position our products in eye catching displays which increase our visibility throughout Etsyland. They act like shop displays bricks and mortars use to catch our attention. Additionally, these collections have a way of showcasing our products to those who might not otherwise find us in the vast virtual marketplace. And if we're super lucky, the Etsy gods will choose a gorgeous treasury featuring one of our products to showcase on the front page for an hour. Treasuries....we love them - don't we?

Here's a favorite of mine from the past week:

'Peachy Gifts' by ShariSilk

Set 5 needlecraft accessorie...

Creamy Peach Goats Milk Hand...

Shabby Chic Coptic Stitched ...

Pink Camelia 10X10 Photograp...

Custom order lace teapot an...

bridesmaid dresses / Romanti...

Personalized GRADUATION JOUR...

LOVE in Letterpress

Bubble Bracelet Peach trendy...

Romantic Necklace Vintage St...

Pastel Sunset Circle Texture...

Peach earrings Rose Gold dan...

Leather Peach Journal - Han...

Mango Papaya tea lights, 6 p...

Post It Note Holder & Pen Se...

Graduation Block Personalize...

Alas, creating treasuries is just not my thing. I know I should do more, as just curating a treasury brings visibility to one's store. But I just don't have the knack let alone the desire to create them. But I can promote them to others. So I comment and tweet about my gratitude.

Then it clicked.

Since I'm fairly adept at promoting...and I needed more content for my blog....why not add a day focused on treasuries? I could give these fantastic creations additional life in the virtual world while continuing to promote them.

I receive questions from time to time on how to make this happen. So, here you go:
  • Choose the most gorgeous treasuries to feature your products. 
  • Use a tool such as Craftcult or Treasury HTML Code Generator.
  • Take a deep breath and create your blog (or at least the treasury portion) in html. (Trust me, you'll be ok at this.)
  • Publish your blog.
And here's the most important step
  • Promote the blog to others included in the treasury!
For every treasury you add to your post, you can draw 16 other people to see your wonderful creation! Be careful when you convo everyone that you don't use language to "sell" them on your blog. My convos basically say, "Our products were recently featured in this beautiful treasury, which I've included in today's blog. I hope this brings additional visibility to your shop!"

Word of caution - for this week's Treasury Sunday I used the widget from Craftcult. I find it to be a touch more user friendly than the code generator. However, I noticed in the email post I received on my blog (do you do this? If not, you should!), that the treasuries were not included in the email. The only graphic to come through was my "Advertising Opportunities Available". Glad that message got through, but not at the expense of being the only one. So in the future, I'll be using the code generator.

I've found that by including posts with treasuries, traffic to my blog has increased, followers to my shop have increased, I'm included in more treasuries than before, and I've even received some sales from grateful shop owners! Give it a try and let me know how using treasuries works for you!

Never miss a blog post! 

Sunday, June 2, 2013

Treasury Sunday, June 2nd

Treasuries are incredibly important to independent sellers on Etsy such as myself. Curated by other members, these collections help feature our products and get them in front of new audiences. Every other Sunday I like to show my appreciation to these curators by featuring some of these lovely collections on my blog. Please take some time to view these gorgeous collections and to support independent business! 

Click here for more information!
Related Posts Plugin for WordPress, Blogger...