How to Write Calls to Action

You're posting to Twitter. You're posting to Facebook. You're writing a blog. You're doing everything, it seems, except making your product, your true love. And while doing everything, you're getting no feedback or response.

What's wrong? Your tweets are informative and not terribly full of hashtags. Your Facebook posts are not "salesy," they're about you and your love of the product you make. Your blog contains articles relevant to your business; they aren't just filling space with articles about your dog. It just isn't making any sense.

The problem could be that you aren't including a Call To Action (CTA) in your tweet, your status updates, or your posts. (Something else? I hear you groan.) Yes, something else.

A Call To Action is a persuasive argument you are making with your followers to do something. Think of it as subliminal messaging. You're not screaming "BUY MY PRODUCT NOW!!!" like a used care salesman; instead, you're nudging your followers step by step. Here are some examples of Calls To Actions:

Join me .....

     Click here.....

          Try this.....

               Download now...

                    I invite you....

                         While supplies last....

                              Get it now!

                                   In a hurry? Call me ....

                                        Act quickly!

                                             Limited quantities available!

                                                  Add to cart

                                                       Reserve your spot now!

                                                            Today only!

How many times have you responded to such language? Personally, I'm a sucker for "Click here" or "Download Now," with my thought being I can always click out of the webpage or delete the download. But I still respond to the ask, which is what the marketers want me to do. 

So, do you feel the pattern? No where in this list do you find the words "BUY MY PRODUCT NOW!!!!" rather, you change your vocabulary to suggestive language, but keep the tone of immediacy. 

Ok. Now you get the idea. But then what? Now you need to implement these Calls to Action in your tweets, in your status updates, and in your posts. 

So your tweet of "#glamorous #red #statement #necklace #sale three left!" becomes "Inventory Reduction Sale! Statement Necklaces 50% off - limited quantities available!"

Your Facebook status update of "Tested new spice samples" becomes "We fell in love with the taste of ____ at this local Thai restaurant and spent all weekend making samples. Share with us your favorite foods and restaurants!"

Your blog post ends with a direction. What was "Until the next time I decide to post" becomes "Don't miss my next post! Add me to your RSS feed today!" or "What are your thoughts about .....?"

So take some time to review what you've written, and turn it into words that make You Do Something!

Don't miss out on more tips to help with your business! Follow me by email today!

Treasury Sunday, June 15th

Treasuries are so incredibly important to Etsy small businesses like me, because they help get our products in from of other members in ways we can't do on our own. Today, I'd like to show my appreciation to the curators of two of my favorite treasuries to feature my products in the past week or so. Please take some time to shop these fabulous finds and support small business!

'Orange You Glad It's Summer' by ariella42

Cocktail rimming sugar - ora... dellcovespices $3.95	Sunshine on a Cloudy Day - R... creatiate $9	Sugar Scrub Cubes - Orange S... SymbolicImport... $11	Orange Necklace, Orange & Go... GlitterbirdGla... $22
Orange Blossom votives, set ... DLitesbyDorene $11	Victorian Baby Sandals Sprin... Hopphopp $33	Harvest Gold Yellow Orange R... Thebracelettre... $22	Orange Knit Leggings Organi... FineThreadz $40
Beach house Indoor/Outdoor F... MicaBlue $35	Bombshell Perfume Oil mojospa $15	Nectarine Orange Magnet Vase... Mtbaldyglasswo... $15	Amber Opal Boho Bracelet Set... byjodi $215
Starfish and Seashell waterc... Splodgepodge $20	Bright Vintage Floral Bath T... AmeliaBedeliaV... $18	Fabric Eyeglass Case Women. ... MegExpressions $8.25	Sun Kissed peach Nail Polish... IndiePolish $8.75

Sponsored by send bulk email from excel.

'Soft summer mood ' by SymbolicImports

DECORATIVE PILLOW - Gold Pol... JillianReneDec... $40	organic tropical fruit core ... hobilium $15	Beach Decor - Starfish Night... CereusArt $15	Brown Cone Shell Beads, 50 B... CloudNineSuppl... $4.5
Sea Whites. 8x10. Fine Art P... MilesOfLight $30	RTW3067D - Maxi sun dress in... ElenaVUSA $335	Jewelry Herkimer Diamond Ear... wulfgirl $50	modern numbers clock simple ... uncommon $65
Coconut Green Tea 12 oz. can... DLitesbyDorene $17.5	white, beach pottery shards,... SeaZephyr $10	Sheer Silk Fabric. Hand wove... FabricTreasury $10	Fine bone china small stonew... madebymanos $17
Gold Dipped Pedestal Lamp- M... WorleysLightin... $70	Beach Bungalow Butterflies FarmhouseMud $72	50 PERCENT OFF Pair of vinta... andthebigbadwo... $25	sewing pattern lamp umbu $175

Sponsored by send bulk email from excel.

Click here for more information!

Featured Shop: Amelia Bedelia June 9th

Today's featured shop is Delia with Amelia Bedelia Vintage. Please take some time to learn about her approach to vintage shops - special offer at the end!

Amelia Bedelia Vintage opened in 2009 when I had discovered Etsy as a buyer and realized I could open up my own shop!  I have always been a collector, digger, treasure hunter, whatever you want to call it, and Etsy gave me an outlet to share that love with a whole community. 

Vintage Full Fitted Sheet

Here at Amelia Bedelia Vintage you'll find lots of bright mid century goodies and fun retro home decor pieces to brighten up your day. :) Running this shop allows me to dig for treasure and pass it on to you in the hopes that you'll find a piece that makes you smile! 

Faux Bois Vintage Flip Clock

 I am addicted to color, and my shop is filled with bright and happy pieces from the 1950’s through the 1980’s.  The colors from the mid century era just blow me away, and sometimes I wish I was born in the Mad Men age!  Each item you see is something I would be proud to have in my own home, and usually that’s where it stays until its new owner comes along.

Plaid Vintage Soup Mugs

Sometimes it’s hard for me to part with these things, but I need to pass it on to other vintage lovers or I’d be on Hoarders for sure!  This guy was one of my favorites….but he has a happy and loving home now.

 You can also find me at www.thehappyforest.etsy.com , where I just opened a new vintage clothing shop!  I found it too confusing to have clothing mixed in with home décor and wanted my shoppers to have a more streamlined browsing experience.  Here you’ll find MORE color and bright vintage wearable pieces from the 1950’s-80s. 

Vintage High Waisted Skirt with Matching Jacket

Although I do spend the majority of my time thrifting and estate saling, I do have a pseudo day job as a Marriage and Family Therapist Intern (MFTI).  What’s nice is that the flexible hours of being a therapist allow me plenty of time to maintain my love of vintage goodies!  And when I’m not doing any of the above, you’ll find me tucked into a cozy corner with some Harry Potter and a freshly brewed French press, dreaming my day away….

Bright 1960s Book Collection

Come and Pin with me!  Find me at www.Pinterest.com/superfluff

Any readers of this lovely blog can use special coupon code DLITES20 at either Amelia Bedelia Vintage OR The Happy Forest for 20% off their purchase!  **Expires Sunday, June 30th!