Sunday, April 28, 2013

Etsy shop review, Yael Berger and The Joy of Color

Every other Sunday I like to feature an artist from Etsy and his/her shop. Today I'm pleased to introduce you to Yael Berger of The Joy of Color.  Please take a few minutes to learn more about her and her beautiful work! 




My Name is Yael Berger I live in Givataim, small town near Tel Aviv. My greatest passion is for color and Pattern. This is the origin of my Etsy shop name: TheJoyofColor. My favorite medium is watercolor and I also enjoy painting with Acrylic on paper or Canvas. Natures, every day objects and folk art inspire me and make me happy. My all time favorite and inspiring artist is Henri Matisse. As a minimalist at heart I try to keep the shapes as simple as possible and let the color talk. I hope my optimism, and the joy I feel when creating is reflected in my paintings.

Tulip Field

I really love the deer watercolor.  Till 2 years ago I painted mostly floral, landscapes and fruits this was one of my first attempts to paint an animal and I was happy to discover. It became one of the favorite prints in my shop.

Deer Art Print
I am a textile designer (BA Shenkar College). I worked in the fashion and home textile industry for more then 20 years. I had my own design studio and sold funky printed T's. Then I worked (16 years) for a leading company of socks and underwear called Delta Galil LTD, as a senior sock designer and stylist. It was and interesting and challenging job as I designed for mass, mid market and for brands like Nike, Hugo Boss, Mexx.... I traveled a lot to Europe and the USA, met some very nice people, got a lot of experience in design, styling, marketing...
Succulents in Black Planter
In 2007 I made a big change in my life I quit my day job as a Textile designer for a major textile company in Israel, in pursue of more artistic and relaxed path. Now days I combine painting and running my Etsy shop with design projects for few Israeli companies. I design mainly prints for a wide range of products, from socks to schoolbags, housewares and more. I like that I can combine my love to design and the artistic path, in more relaxed ways than in did in the past. 

Koi Pond

I hope my optimism, and the joy I feel when creating is reflected in my paintings and Prints.. Natures, every day objects and folk art inspire me and make me happy . As a minimalist at heart I try to keep the shapes as simple as possible and let the color speak. I do hope that my work will bring you joy and happiness.

A Stack of Bowls


Follow Yael and her work here:


Are you an Etsy shop owner and interested in being featured? Do you write fabulous content and would you like to write a guest article? Email me so I can send you my sample interview questions and blog guidelines!

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