Sunday Spotlight: Irina of Miracle from Threads

Today's Sunday Spotlight featured Irina of Miracle from Threads. Please take some time to learn more about this fiber artists and her amazing work!

Funny Frog rattle

My name is Irina, I am 29 years old. I have a son, Kirill. It was after the birth of a child I started doing nursing necklaces, rattles and teething toys. I want my child to surround quality toys made from natural materials. It's so important! I do nursing necklaces from cotton / linen yarn and unfinished wooden beads of different kinds of wood. When I make a necklace or a toy I put to a piece of my soul and love. And baby feels it better than anyone.

Elephant Blue Nursing Necklace

As my son grows, I understand that he needs to develop and began to appear more sophisticated toys. And together we come up with the game and we think who still need to play. Or what is safe to dress up the Christmas tree and the house.

Teething Ring

My son is the engine that drives the creation of something new and interesting. It's so wonderful that you can chew on a machine - the machine teething toy. Or the elephant in the mommy beads, which a child can pull the trunk or ears, or to tell mum that elephant has. Or safe flower-bracelet for a newborn baby.

Crochet Toy Car

I like my beads and toys different: strict and funny, with amusing suspension or having a lot of threads. After all, we are all different. I want that everyone could find yourself something especial!

Linen Crochet Necklace

I also realized that I can make cute gifts for my family and friends. So I started making jewelry for women and girls. Toy animals, I give men in the car as car charm. After all, they have a different color and cheer up! This is a unique gift for the person!  After all, every toy has its own character and is suitable for a particular person.

Sometimes I do things in order for specific mother or child. I ask tell what she wants, what color. I do sketch product and together we are discussing it. I will communicate with the buyer and I really like it. Obtained a completely unique personalized jewelry  or  toy. In which already a little is seen by the owner. In these cases, I put a cute gift in parcel, sometimes doing a discount. For example: 

 http://irinavk.livejournal.com/371565.html

Also my products can be seen on facebook page or on LiveJournal.

http://www.facebook.com/pages/Nursing-beads-and-Rattle/422873477804695

http://irinavk.livejournal.com/

As a special offer to my readers, Irina has offered a valid coupon for a 5% discount, good through the end of July - Coupon Code - FORYUO.

Friday Funnies

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How to Write Calls to Action

You're posting to Twitter. You're posting to Facebook. You're writing a blog. You're doing everything, it seems, except making your product, your true love. And while doing everything, you're getting no feedback or response.

What's wrong? Your tweets are informative and not terribly full of hashtags. Your Facebook posts are not "salesy," they're about you and your love of the product you make. Your blog contains articles relevant to your business; they aren't just filling space with articles about your dog. It just isn't making any sense.

The problem could be that you aren't including a Call To Action (CTA) in your tweet, your status updates, or your posts. (Something else? I hear you groan.) Yes, something else.

A Call To Action is a persuasive argument you are making with your followers to do something. Think of it as subliminal messaging. You're not screaming "BUY MY PRODUCT NOW!!!" like a used care salesman; instead, you're nudging your followers step by step. Here are some examples of Calls To Actions:

Join me .....

     Click here.....

          Try this.....

               Download now...

                    I invite you....

                         While supplies last....

                              Get it now!

                                   In a hurry? Call me ....

                                        Act quickly!

                                             Limited quantities available!

                                                  Add to cart

                                                       Reserve your spot now!

                                                            Today only!

How many times have you responded to such language? Personally, I'm a sucker for "Click here" or "Download Now," with my thought being I can always click out of the webpage or delete the download. But I still respond to the ask, which is what the marketers want me to do. 

So, do you feel the pattern? No where in this list do you find the words "BUY MY PRODUCT NOW!!!!" rather, you change your vocabulary to suggestive language, but keep the tone of immediacy. 

Ok. Now you get the idea. But then what? Now you need to implement these Calls to Action in your tweets, in your status updates, and in your posts. 

So your tweet of "#glamorous #red #statement #necklace #sale three left!" becomes "Inventory Reduction Sale! Statement Necklaces 50% off - limited quantities available!"

Your Facebook status update of "Tested new spice samples" becomes "We fell in love with the taste of ____ at this local Thai restaurant and spent all weekend making samples. Share with us your favorite foods and restaurants!"

Your blog post ends with a direction. What was "Until the next time I decide to post" becomes "Don't miss my next post! Add me to your RSS feed today!" or "What are your thoughts about .....?"

So take some time to review what you've written, and turn it into words that make You Do Something!

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