Follow me!

I feel so lucky to have grown my fan base to its current level, and it's all because of you!


Those of you who have followed me for a while know I spend a lot of my time marketing my business.  Did you know:

• My first marketing initiative was my newsletter. It has grown from 20+ close friends to nearly 100 people including customers, vendors, and others who are interested? I've also grown the format from a simple Publisher piece to an electronic newsletter with subscriptions? (If you haven't already, you can subscribe here.)
• I have a Facebook Fan page with over 120 fans and I give away a free product every month?
• Through the prodding of the Etsy Promotional Frenzy Team, my third marketing initiative was Twitter.  I never thought I would tweet, and now I have a Klout score of 37. (Go to www.klout.com for more on this). You can follow me @DLitesbyDorene.
• I've fallen in love with Pinterest.
• I've written 24 blog posts.

Perhaps this isn't earth shattering news or the strongest of social media efforts out there, but for someone who began this business venture less than a year ago and had no interest in SEO, it's been huge for me personally.  

I share this with you today for three reasons:

1. I love sharing my product. Please "like" my Facebook page if you haven't already. 
2. I hope to encourage everyone out there that working the social media is easy to do, although it does take time, skill and practice for the efforts to reap the benefits.
3. To thank you for reading my post and to offer you an additional 15% off any purchase (including sales and clearance) through the end of March.  If you email your order to me, the discount will be subtracted from your final price; if you purchase through my Etsy shop, please use coupon code BLOGLOVER at checkout.

I hope you continue to follow me through whichever media outlet you prefer. But please know I offer different  specials at various times through all of my marketing initiatives.

Thank you so much for your support! Enjoy the green this weekend!

Last month I launched new product lines of diffuser oils and fragrance sprays.  I'm happy to say my line continues to grow, but I need your help.  


If you've ever seen my fragrance listing, you know that it is extensive.  I'm currently seeking product testers for feedback on new fragrances to offer.  I've currently received feedback on a handful of fragrances, but have many more to go. So,....I NEED YOUR HELP! 

I am currently seeking testers for my new line of diffuser oils and fragrance sprays.  Please email me three fragrances you'd like to test, and I'll send you one (my choice) 1 oz. complimentary sample to test.  A complete fragrance listing is available here.

Thank you for your help!

Color of the Year

I've recently found myself thinking a lot about trends. All kinds. Technology. Social trends. Fragrance trends (of course). But not fashion, I'm a Capricorn, after all.


So I thought today's post would be about color trends. Every year Pantone researches worldwide socio-economic conditions to determine the color influencer for the upcoming year. Here's a snippet from their news release:


To arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.


The 2012 color of the year, drum roll please, is Tango Tangerine. 

According to to the Pantone website, 


Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.  Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion.


Personally, when I first heard the news, my reaction was, "Hmmm....." I'm not an orange person.  But the more I see the color, the more I like it.  It is more red and appealing to me than I first thought.  Here are another image of the color from the Pantone website:

So, what are your thoughts? Do you follow color trends, and do you use them in your daily life or business?