Wednesday, March 7, 2012

Color of the Year

I've recently found myself thinking a lot about trends. All kinds. Technology. Social trends. Fragrance trends (of course). But not fashion, I'm a Capricorn, after all.

So I thought today's post would be about color trends. Every year Pantone researches worldwide socio-economic conditions to determine the color influencer for the upcoming year. Here's a snippet from their news release:

To arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.

The 2012 color of the year, drum roll please, is Tango Tangerine. 

According to to the Pantone website, 

Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.  Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. A provocative attention-getter, Tangerine Tango is especially appealing in men’s and women’s fashion.

Personally, when I first heard the news, my reaction was, "Hmmm....." I'm not an orange person.  But the more I see the color, the more I like it.  It is more red and appealing to me than I first thought.  Here are another image of the color from the Pantone website:

So, what are your thoughts? Do you follow color trends, and do you use them in your daily life or business?
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